This month has been a whirlwind of emotions to say the least. Since my last blog post, I’ve been in quarantine while homeschooling my children, experienced a 5.7 magnitude earthquake in Salt Lake, and watched as small business owners everywhere were forced to shut their doors to the public. To say it has been a difficult time would be an understatement.
In the business world, you’re taught that every obstacle is an opportunity for growth.
This has been the biggest obstacle for not only my business, but business owners everywhere. I specialize in creative marketing and brand refinement, and the fact that many of the businesses that have hired me are now being held financially and emotionally hostage has taken a toll on everyone.
Change is uncomfortable. But stepping outside of your comfort zone is the only way to grow.
I’ve learned very quickly that a lot of what my clients have been offering can be done remotely. Stores are moving to online only platforms, and I’ve been here to assist those businesses as they transition into a new normal. Luckily for us, we live in a day and age where a lot of businesses can remain open and connected thanks to the technology we have available to us. The same cannot be said for businesses of past catastrophic events.
Despite how terrible things have been, we are beginning to see the light through the clouds.
Last month, I finalized the sale of all my brick and mortar business shares because I was overwhelmed with being pulled in too many directions. I had too much on my plate and chose to do what was best for myself and my family by going fully remote. At the time, I was not sure if I was happy with the decision, but knew I needed to take a step back and refocus. Now that I’ve seen what this month has brought, I am thankful I am here to be with my daughters as I’ve experienced some of my biggest fears as a parent.
Today we’re establishing a new normal. The world may be forever changed, but we’ll be ready for it.
I can feel the earth shifting into a new state. Perhaps I say that because my whole world has been rocked, both figuratively and literally this month, but I have hope for the future. The world is coming together to solve this crisis in a way I’ve never seen before. People are putting aside their differences for the greater good. Solutions are being developed for major world problems and hopefully these positive changes will stay with us well past the point that the threat of the pandemic is resolved.
What ways can you use the lesson of the quarantine to change your business?
I know it is hard to remain positive at a time like this. I know there are other ways to learn lessons and solve problems. But we as a society are now being challenged by change. Many teachers for example are now learning how to digitize their lessons, film their courses, and offer them remotely. Many healthcare agencies are learning how to connect their providers with patients via video chat so that they can then move forward with treatment. Many brick and mortar businesses are finding ways to offer their products online instead.
I hope that you can stay strong during this crisis and find the strength to breathe life into your hopes, while rising above your fears.
I am challenging myself to do the same.
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